Reo inspired bushwear for all of Aotearoa. No matter if you're going hunting, fishing, to the marae, dairy, kai shopping or a hui - here's the gear to get your cuzzies asking for a "borrow" and others wishing they had one too.

TAIAO reflects our passion for te reo Māori by normalising its use through visual promotion. It also reaffirms our connection and love of our taiao - our many environments and the lessons, experiences and gifts it has to offer.

TAIAO - inspired by the elements, shaped by nature.